
Amplify Adventure
G O B E Y O N D .
NIKE UK
TENNIS DIRECTOR
High-Performance Training
Craig
My mission is to inspire performance & leave people feeling amplified
Tennis
I train, coach & develop elite performance
Business
I offer strategic business development for commercial innovation
Genius
I research, refine & innovate upon pioneering performance

RAFA NADAL ACADEMY
COMMERCIAL DEPARTMENT
Global Tennis Camps Manager
Imagine Your Reality

My experience spans
High-Performance Tennis & Fitness Direction
Global Commercial Management
FMCG Global Marketing
Enabling Genius
On a quest to understand the nature of reality & explore what’s possible with the fabric of life
My severely disabled sister Kari, is both a balancing & driving force for me
I am deeply inspired by the polymath works of Leonardo Da Vinci